Copyright 2009 Demand Planning Consultancy b.v.

Specialists in Forecasting and Planning in complex industries like Space/Aviation and Apparel

Push the products that will be pulled !
The market and type of demand is changing.

In the past one could push products into the market, they would be sold one way or the other on one day or the other.

Then customers wanted new products more often, so production costs and number of leftovers rose. So we adopted and tried to serve the market with a pull approach.

Now, with the number of new product introductions and the still long production lead times, we cannot afford only to wait for pull. We need a hybrid approach.

Pushing products that will be pulled means that you have to control the product life cycle, balance your collection and that you are able to use detailed facts from your assortment, pre order and repeat order differences and dynamically changing part structures.

Demand Planning Consultancy b.v.